My Real Estate Business Coach·by Shannon Builds
Know if you're on track to hit your income goal — and what to do this week if you're not.
Start with your real numbers. Business Coach turns your income goal, commission structure, closed business and pipeline into a live forecast — then helps you decide what to do next based on the ways you're actually willing to build business.
No spreadsheets. No generic production goals. It won't tell you to cold call.
A business plan that changes when your business changes.
A closing moves. A deal falls apart. A new opportunity shows up. Your pipeline gets stronger — or thinner. Business Coach keeps recalculating where the year is headed so you can see the gap between your goal and your current trajectory.
Not a plan you write in January and forget. A live working model of your year.
How it works
- Plan
- Start with the income you want and the economics of your real business — your typical listing and buyer prices, commission rates, splits, fees, business mix and conversion assumptions. See what the goal actually requires.
- Track & forecast
- Add or import what has closed and what is currently in your pipeline. Business Coach weights the open business and shows where the year is realistically headed as things close, move, fall apart or get added.
- Act
- Tell Business Coach how you're actually willing to generate business. It turns the gap into a realistic Weekly Plan and lets you put those activities on your calendar.
- Coach
- Get a grounded read on your business, recommendations based on your own numbers and preferences, and a place to ask questions when you need help deciding what to do or how to do it.
It won't force you to cold call
There are many legitimate ways to build a real estate business — past clients, the phone, open houses, writing, teaching, a farm, agent referrals.
Business Coach learns what you already do, what you would do, what you might try and what you don't want recommended — then coaches you inside those preferences. If direct prospecting is your thing, it will help you do more of it.
A look at the product
Illustrative examples with sample figures — no real customer data.
My Plan
- Income goal
- $180,000
- Closings required
- 24
- Listing / buyer mix
- 14 / 10
Live forecast
- Closed so far
- $74,500
- Weighted pipeline
- $41,200
- Projected year-end
- $115,700
- Gap to goal
- $64,300
This week
- Reach out to 5 past clients
- 30 min
- Host Saturday open house
- 2 hrs
- Two agent-to-agent calls
- 30 min
Coach
"Your closed business plus weighted pipeline leaves a gap to your goal. Past clients have been your strongest source, so here's where I'd focus next."
Start free. Keep going when it's useful.
- Start free
- Build your initial plan and see what your income goal requires. No credit card.
- Keep using Business Coach
- Full access adds the live pipeline and forecast, Sources, Weekly Plan, calendar scheduling, Coach and Ask Coach.
Pricing
Build Your Plan
Free
Answer a few questions and see the business your commission goal requires. Change your assumptions any time. No credit card.
Build My Plan FreeFull access
$15/month or $150/year
Save $30 a year with annual.
- Live pipeline and year-end forecast
- Closed, pending and weighted business — and the gap to your goal
- Where your business comes from
- Ways of generating business that fit you
- Your Weekly Plan, with calendar scheduling
- Coach and Ask Coach, with saved conversations
Renews automatically until cancelled. Cancel any time; a voluntary full refund is available within 14 days of your first purchase.
Start with your planWorks in your browser
Business Coach is a web app — there's nothing to download from the App Store. Use it anytime at myrealestatebusinesscoach.com on your phone, tablet or computer, and you can add it to your Home Screen for one-tap access.
Built by a working real estate agent
Hi, I'm Shannon Foster-Boline. I've been selling real estate for 17 years, and My Real Estate Business Coach grew out of the business-planning system I used in my own business. I wanted something that could tell me what my income goal actually requires, whether I'm on pace, and what I should focus on next — without assuming every agent has to build their business the same way.
So I built the coach I wanted for myself.